Inspired by the “Tale of Two Wolves”

One evening an old Cherokee told his grandson about a battle that goes on inside people.  He said, “My son, the battle is between two “wolves” inside us all.

One is Evil. It is anger, envy, jealousy, sorrow, regret, greed, arrogance, self-pity, guilt, resentment, inferiority, lies, false pride, superiority, and ego.
The other is Good. It is joy, peace, love, hope, serenity, humility, kindness, benevolence, empathy, generosity, truth, compassion and faith.”

The grandson thought about it for a minute and then asked his grandfather: “Which wolf wins?”  The old Cherokee simply replied,  “The one you feed.”

Our Mission

Feed Your Wolf was founded on the simple belief that You always have a choice.  

Our mission is to empower individuals and organizations to find choice in every situation, so that they can choose to Live On Purpose and Lead Beyond Fear.

Our Vision

We envision a more inclusive, equal and just world made up of responsible leaders that choose to lead by example.



We work with entrepreneurs, startups, organizations, non profits and foundations who want to dramatically improve the quality of their impact while maximizing profit by investing in their people.  More importantly we work with people that have big ideas and believe anything is possible.


  • We believe great leadership is a choice.
  • We believe great leadership is critical to the success of any organization.
  • We believe that great leaders stay grounded and connected to their values, especially when navigating ambiguity and complexity.
  • We believe great leaders choose to lead by example and model the behaviors they want to cultivate in the people around them.
  • We believe business can be a powerful vehicle for change.
  • We believe great companies aren’t created by accident, they are designed intentionally to bring the best out of their people.
  • We believe great companies are made up of people who communicate authentically and directly.
  • We believe great business can maximize profits by maximizing the value of all stakeholders including customers, employees, vendors, shareholders and society.
Learn How We Can Work Together